Wednesday 29 March 2017
FULLY REVISED A Marketer's Guide to Data Protection Compliance
The effective use of personal data for the purpose of communicating with customers lies at the heart of successful marketing strategies employed by publishers in the digital and global economy. However, compliance with the law in relation to personal data can feel like a minefield. With new tougher data protection laws in force next year, and the introduction of monetary penalties for breaches of legislation, it is essential that all marketeers have a fundamental understanding of personal data compliance. This course will provide a primer to the key considerations of how to use personal data lawfully in all marketing activities by giving an overview of the existing data protection laws, and explain what publishers can be doing now to ready themselves for the legal changes coming in early 2018.
- An Introduction to compliance issues and data protection laws
- What is personal data and how is it used in a marketing context? Introduction to the existing legislation, terminology and key legal requirements
- Data protection in 2018: an overview of the key changes to data protection law in the UK and Europe and how to prepare for them
- Privacy by design: building-in data protection compliance as part of your day-to-day work
- Data Protection in Marketing and Research
- Privacy and Electronic Communications Regulations (PECR) and ICO Guidance
- Consent: When is it needed? What are the best ways to get it?
- Marketing emails: What is marketing? What do you need to include in your messages? How should unsubscribe and opt-out requests be managed?
- Digital Marketing: What are the considerations for online marketing? How to avoid the ‘creepiness’ factor
- Marketing globally: What other data protection laws do you need to be mindful of?
- Privacy Notices: What is the purpose of a privacy notice? What makes a good privacy notice? How should changes to privacy notices be managed and communicated?
What will you learn?
Understand key data protection compliance issues, particularly in a marketing content, and the risks of non-compliance. Apply these principles in your own organization and role.
Who should attend (Level 1)
Anyone who deals with personal data in a marketing and communications context, for example those involved in customer services and those managing communications with customers, users, authors and members of societies. Each session is suitable for those new to the subject but it will also act as an excellent refresher for those who need an update on current legislation or overview of the impending changes to the law.
"Tutors kept the topic interesting, accessible, engaging." Joy Bettles, Society for the Advancement of Management Studies
Helen Gainford, RELX Group
Helen is Director, Privacy & Data Protection for RELX Group, a world-leading provider of information solutions for professional customers. Helen advises and trains internal clients on privacy and data protection issues and manages the global data protection program for Elsevier, part of RELX Group. Helen holds the ISEB certification in Data Protection from BCS, The Chartered Institute for IT, and the CIPP/E, CIPP/US and CIPM credentials from the International Association of Privacy Professionals (IAPP).
Alex Hardy, Harbottle & Lewis LLP
Alex worked in the publishing industry as an editor and in-house lawyer before joining the Technology, Media and Entertainment group at law firm Harbottle & Lewis in 2011. Alex now works with publishers, authors, agents, retailers and publishing technology providers on cutting-edge legal and commercial issues. She has advised many publishers on data protection issues by conducting data audits, delivering training and negotiating data-driven contracts. Alex is the Publishing Industry Specialist Editor for “Copinger & Skone James on Copyright” (17th edition) and is a member of the UK Publishers Association Law Group and the ALPSP Copyright Committee.
This course will commence at 09:30 (registration, with tea/coffee, from 09:00) and end at approximately 17:00.
Members £372.00 (+ VAT where applicable)
Non Members £541.00 (+VAT where applicable)
Academic £409.00 (+VAT where applicable)
Venue: West One (De Vere), 9-10 Portland Place, London, W1B 1PR, T: +44 (0)871 222 4832 (Map)
Contact: Melissa Marshall T: +44 (0)1622 871035 E: Melissa.firstname.lastname@example.org
How to book
Please note that you will need to log in to your account or register a new account to book a place on this training course. If you have any questions about this please email Melissa Marshall or any of the ALPSP team.
Link to ICO very helpful as was the pre-course reading. It was an excellent day.
Fiona Green, Bloomsbury Publishing
Upcoming Dates for this event
- Wed 29 Mar 2017
- Wed 29 Mar 2017
- West One, ,